The East Yorkshire Infant Feeding Service is delivered by maternity, integrated public health nursing (ISPHNS) and children's centre services. The Infant Feeding Service is here to provide you with information and support on feeding and caring for your baby throughout pregnancy, birth and throughout your child's first formative years.

All of the maternity services which cover the East Riding, along with ISPHNS and ERYC Children's Centre services are accredited as UNICEF Baby Friendly.

You can find out more about Baby Friendly Initiative here.

Humber ISPHNS and East Riding Children's Centres are proud to have been the first Integrated Service to be accreditied as BFI Gold in March 2019. Read more here.

This means that the information and support you will receive is delivered by trained, experienced staff and meets the highest standards of care as assessed by UNICEF Baby Friendly over a number of years and assessments.

Meet the team

Thinking about breastfeeding?

Find out more about the benefits for mother and baby HERE.

Antenatal - before the birth of your baby

It's good to find out as much as you can about breastfeeding before you have your baby...

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How do I know if breastfeeding is going well?

Breastfeeding is a new skill that you and your baby will learn together. It may take a little time before you feel confident with feeding...

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Children's Centres and Breastfeeding Support Groups

A list of all East Riding of Yorkshire Children's Centres along with the day and time of the Breastfeeding support groups...

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East Yorkshire Breastfeeding Friendly Scheme

We have adopted the Breastfeeding Network's Breastfeeding Friendly scheme. We invite all East Riding Businesses and organisations to sign up to the scheme to help show that they welcome and support breastfeeding families...

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What support is available for me?

Our Midwives, ISPHNS (health visitors, nursery nurses and public health nurses) and Children's Centre staff are here to help you get breastfeeding off to a good start. We can give you lots of information and support when you need it...

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Is it normal?

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Specialist breastfeeding support

Some women and their babies may need more intensive or specialist breastfeeding support. The Midwifery and ISPHN services both provide free specialist breastfeeding support...

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Breastfeeding helplines and websites

It’s always helpful to talk to other women who are breastfeeding for support and advice.

Start4Life Breastfeeding Friend Chatbot on Facebook– If you have any breastfeeding questions you can get 24/7 information and advice from Start4Life’s Breastfeeding Friend chatbot (via Facebook Messenger) (Facebook, 2019).

webchat service is available from the Breastfeeding Network.

La Leche League UK: 0345 120 2918 - https://www.laleche.org.uk/get-support/

The Breastfeeding Network: https://www.breastfeedingnetwork.org.uk/

The Breastfeeding Network supporter line in Bengali and Sylheti: 0300 456 2421

Association of Breastfeeding Mothers: 0300 330 5453 - https://abm.me.uk/

National Childbirth Trust (NCT): 0300 330 0700 - https://www.nct.org.uk/